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Podcast: Have You Herd - A Social Media Podcast
Episode: Why Mass Gifting is Outdated: The Evolution of Brand-Influencer Relationships
Description: In today's episode of Have You Herd, Lucy & Becci, from our Influencer Marketing department, talk about the recent shift of influencers' behaviour towards PR lists and how brands should change their gifting approach to create more meaningful relationships.
💕They discuss why influencers are removing themselves from PR lists and why brands should be going for a more exclusive approach to influencer and content creator gifting campaigns.
🎁 Join the conversation and let us know what your approach to influencer gifting is 👇
#socialmedia #socialmediamarketing #socialmediaagency #influencermarketing #influence...