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Podcast: TudoRama
Episode: Creativity and basket weaving
Description: Send us Fan MailCreativity and basket weaving Several decades ago, creativity was considered alien to courses as offered by Business Schools around the world. I discovered indirectly that my option on creativity, at what was then the Manchester Business School, was being referred to disparagingly as ‘basketweaving’ by a large majority of students. These opted instead for additional courses in 'proper' business topics, particularly strategy, marketing and finance. In the public area, awards for creative endeavours go to authors, actors, filmmakers, and so on. In contrast, highly novel contributions from scientists are more lik...