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Podcast: The CMO Podcast
Episode: Michelle Froah (ETS) | Bringing Good Energy to a Brand Refresh
Description: The guest this week on The CMO Podcast is Michelle Froah, the Global Chief Marketing & Innovation Officer at The Educational Testing Service, or ETS. ETS is the largest private educational assessment organization in the world, serving 50 million people a year in 200 countries. You probably know them better for their products, which includes the GRE admission tests for graduate and professional school, and the TOEFL tests which prepare students for university study and immigration. ETS was founded in 1947 with headquarters in Princeton, New Jersey.Michelle is a veteran brand builder. She began her career in the 1990's in...