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Podcast: Tech Marketing Trends
Episode: Sales Enablement and it's impact on the Tech industry - Paul Butterfield
Description: Founder of the Revenue Flywheel Group, Paul Butterfield, is a seasoned sales enablement leader and consultant. Passionate about sales, he mentions that he still thinks of himself as a sales guy. Paul cut his teeth at world-class enterprises like HP and Microsoft and went on to focus heavily on refining the art of sales enablement.
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In this comprehensive podcast episode, Paul talks about sales enablement and what is involved in empowering customer-facing teams to successfully differentiate themselves through exceptional customer experiences instead of relying on product features or pricing. He also talks about the concept of...