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Podcast: Branding Deep Dive with Ahmed Cheema
Episode: 17. The Positioning of Singer Vehicle Design with Yasser Mushtaq
Description: Singer Vehicle Design is a company that does resto-mods on 1989-1994 Porsche 911 Coupes or Targas. These resto-mods cost upwards of $400,000 each. Yasser Mushtaq, a big fan of Singer, joins the show to discuss how this company effectively positions themselves as the go to resto-mod company for this very niche market. Key Takeaways: 1. Find your niche2. Charge a premiumTimestamps:0:00 - Intro1:20 - Introduction to Yasser and Singer04:55 - What is a resto Mod06:15 - Find a Niche market10:52 - Personalization is a good way to differentiate your product/se...