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Podcast: Good Morning, HR
Episode: Understanding Your Employer Brand with Crystal Lay
Description: In episode 142, Coffey talks with Crystal Lay about employer brand and culture.They discuss the definition of an "employer brand" and why companies need to pay attention to theirs; whether marketing or HR owns employer branding; understanding the process of building an EVP (Employee Value Proposition); how branding impacts recruiting and retention; the importance of building a community; and how to align company values and reputation.Resources mentioned in the episode:- Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose, and Belonging by Bryan Adams and Charlotte...