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Podcast: Banking on Digital Growth
Episode: 82) #ExponentialInsights: Financial Calculators: Essential Tools, Not Just a Box to Check ft. Chase Neinken and Matthew Covi
Description: Every day, some 2 million people search online for financial calculators.
These tools unlock enormous potential for marketing, data and personalization.
So, why are they so often seen as a mere box to check?
Chase Neinken, Co-founder and CRO and Matthew Covi, Co-founder and CEO at Signal Intent, see financial calculators differently. They joined me in the latest episode to explain why financial calculators should play a key role in any successful marketing strategy.
What we talked about:
- The power of financial calculators (and why most...