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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Product Engagement Metrics
Description: Product Engagement Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Product engagement is a key metric to track as it can predict revenue growth and churn rates. To track product engagement metrics consider the following: Build tracking metrics into the product that captures user activities. Capture key metrics such as number of active daily/weekly/monthly users. Capture trial to paying customer conversion rates. Measure new feature adoption to see which features are actually being used and how often. Capture the retention rate of users to see h...