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Podcast: Africa Business of Sport Podcast
Episode: E120: How BAL is Expanding Basketball Across Africa – Ruben Boumtje-Boumtje
Description: In this episode, Head of League Operations at the Basketball Africa League (BAL), Ruben Boumtje-Boumtje, joins Jabu to assess the success of the recently concluded BAL Kalahari Conference, the prospect of an increase in participating teams in future BAL editions, the ongoing preparations for the upcoming BAL Nile Conference in Egypt, how the BAL develops and positions its social impact initiatives to uplift local communities and the critical importance of fostering business and commercial opportunities that grow basketball in Africa.
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