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Podcast: Future Commerce
Episode: “Total Eclipse of the Cart"
Description: There are fewer places for kids to be kids, and there are more places for kids to parrot the behaviors and consumer preferences of the adults. This intergenerational response to culture is affecting commerce… and vice versa. Join Brian and Phillip on this special lunar edition of Future Commerce, which turns into something even more *eclipsing*.How Media Shapes Our Buying DecisionsKey takeaways:- Mimesis plays a significant role in shaping consumer trends, particularly among children who mimic their parents' brand preferences.- Multigenerational marketing is becoming increasingly important as br...