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Podcast: Revitalise & Grow
Episode: Ep3: How to measure PR and comms
Description: We discuss the importance of measuring PR and comms, demonstrating the impact it has on your business and overarching objectives. We will walk you through AMEC's integrated evaluation framework and how to apply it, including how vital it is to straighten out your inputs, activities, outputs, outtakes, outcomes, and impacts in order to purposefully measure PR and comms.More resourcesBuilding on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of yo...