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Podcast: Today In History with The Retrospectors
Episode: The Nudge Revolution
Description: Cass Sunstein and Richard Thaler’s bestseller ‘Nudge’ was released on 8th April, 2008, catapulting a new method of behavioural economics into the public psyche - and the hands of policymakers, including David Cameron and Barack Obama.The book challenged the notion of humans as rational decision-makers, and explained how companies, governments and individuals can ‘nudge’ people towards healthier habits, responsible financial decisions, or civic engagement if ‘decisions’ are framed in the right context - a technique they called "libertarian paternalism."In this episode, Arion, Rebecca and Olly ask just how effective nudge theory really is; exp...