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Podcast: Retail Remix
Episode: The Future of Loyalty Programs: Community, Crowdsourcing and Beyond
Description: Brands and retailers that specialize in formal events and big “life moments” (think weddings, proms and the like) need to think about customer loyalty — how to win it and how to keep it — in a completely different way.For example, David’s Bridal has leaned into community and crowdsourcing to create programs that allow consumers to build beautiful life moments. During this episode of Retail Remix, Kelly Cook, the President of Brand, Technology and Finance for David’s Bridal, shares how the brand has: Developed the Diamond Loyalty Program to reimagine the way friends and family members can c...