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Podcast: The Product Boss with Jacqueline Snyder
Episode: The Magic Formula to Standing Out in a Crowded Market
Description: In today’s world, we are inundated with so much media and more information than we can typically handle! Plus, with the way the economy is and inflation, customers are not spending as much as they used to spend, especially with small businesses. So what can you do to position your brand in a way that deeply resonates with your ideal customer? Today I’m going to teach you the magic formula to standing out in a crowded market, and it all comes down to: product positioning. AKA carving out a unique space in your customer’s mind wh...