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Podcast: ABX & Cocktails
Episode: E12 - Sumner Vanderhoof - CEO of Propensity
Description: In our new episode, Sumner Vanderhoof, CEO of Propensity, discusses their account-based marketing (ABM) platform and how it caters to smaller growth teams. In our discussion, we touch upon:How Propensity focuses on providing ABM campaigns quickly and integrating them into sales automation tools, resulting in highly qualified MQLs. Sumner shares the history and background of Propensity and how they identified the need for a platform that serves smaller accounts.The importance of aligning marketing and sales and utilizing multiple channels in ABM campaigns. Hosted on Acast. See acast.com/pr...