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Podcast: Today in Digital Marketing
Episode: The Right Way to "Shrinkflate" Your Products
Description: In this special deep-dive episode, Tod speaks with Ioannis Evangelidis, Associate Professor of Marketing at Ramon Llull University in Spain. He recently published a research paper in the Journal of Marketing Science called “Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases”📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalo...