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Podcast: Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Episode: How to Use Big Little Breakthroughs to Create and Close More Opportunities, with Josh Linkner
Description: Mo asks Josh Linkner: How can professionals use the concepts of Big Little Breakthroughs to close more business? In the research for the book, Josh uncovered eight core mindsets of everyday innovators. One mindset in particular is called "Don't forget the dinner mint." For a business development person, adding a little creative flourish to each interaction you have in the course of business. A small 5% increase in effort can generate disproportionate outcomes. If you're pitching your services to a prospect, before you hit the send button, think about what extra you can add that is unexpected. It could...