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Podcast: Life, Science and Marketing
Episode: Haydn Boehm: Applying a scientist's curiosity to continuous marketing experimentation and the impact of AI on pharmaceutical R&D
Description: Life, Science, and Marketing Podcast: Episode 13Guest: Haydn Boehm, Product Marketing Excellence Lead at Agilent TechnologiesHaydn's Background: PhD in organic chemistry Deep technical expertise combined with marketing roles at various life science companies (Sigma Aldrich, Johnson Matthey, Merck, Thermo Fisher, Agilent, etc.)Key Discussion Points:Shift from sales-led to marketing-led organizations due to digital transformation Identifying where target audiences go to learn and providing valuable content therePerspectives on lead nurturing, inbound marketing, and the rise of outbound outreachThe promise and limitations of AI in drug discovery processes Applying scientific thinking and...