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Podcast: Pipeline Visionaries
Episode: Defining the Enemy When Rebranding
Description: This episode features an interview with April Moh, CMO at Kyriba, leader in cloud treasury and finance solutions, delivering mission-critical capabilities for cash and risk management, payments and working capital solutions.In this episode, April shares her expertise on managing perceptions through PR and building a demand creation arm from scratch. She also dives into the process of rebranding, and the framework they used when crafting their strategic narrative.  Key Takeaways:To maximize your PR efforts, make sure you have a clear idea of the perceptions that you want to drive and how you ar...