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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP228: What's Hot In Email & SMS Marketing For Ecommerce Brands, With Hannah Spicer
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ABOUT THIS EPISODE:The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. Email still consistently delivers one of the highest ROIs out of all digital marketing channels. But it's constantly evolving, and consumer expectations are definitely high. So, why is it so many brands still push shoppers into generic marketing flows and don't make enough use of behavioural data to segment and tailor their marketing campaigns?
In this episode, we sat down with email marketing specialist Hannah S...