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Podcast: Have You Herd - A Social Media Podcast
Episode: Predicting the Future of Marketing Analytics: Measurement Mix Modelling Tools
Description: In today's episode of Have You Herd, Jakub, Joey and Lauren, from our Paid Media department, talk about the recent Marketing Mix Modelling announcement Google did, as well as what's to come for the performance marketing industry.
🚀 They discuss what 'marketing mix modelling' is, how long it's been around and how it could help tackle some of the current tracking issues, due to cookies being sunsetted, consent modes and data privacy settings.
👀 Join the conversation and let us know your thoughts 👇
#socialmedia #socialmediamarketing #socialmediaagency #performan...