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Podcast: TechGuide
Episode: 57. What to Know About Content Marketing with Mike Goldberg
Description: In this episode of TechGuide, host Ryan Atkinson welcomes Mike Goldberg, Director of Content Strategy at Freshworks, to dive deep into the art of storytelling in marketing and how it can effectively engage audiences and drive business goals. Mike shares his journey from aspiring journalist to marketing maven, revealing the value of a customer-centric approach to content creation. As a seasoned expert, he discusses strategies for producing content that resonates with users, offering practical tips for budding content creators and marketers alike. Tune in for Mike's unique insights on evolving content landscapes, the debate on gated content, and how...