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Podcast: The Revenue-Driven CMO
Episode: How to Become a Revenue-Driven CMO with Pam Piligian, CMO of Navy Federal Credit Union
Description: Today’s guest has over 25 years of marketing experience in which she has executed campaigns for household name brands like Wachovia, Energizer, Safeway, Nabisco, Ocean Spray, Black Decker, and many others. She is also a founding member of the DC Chapter of CHIEF, which is an organization devoted to connecting and empowering women in leadership. Pam Piligian is the Chief Marketing Officer of Navy Federal Credit Union. Pam joins Host Chris Mechanic to discuss an extremely powerful quote from the Honorable Ruth Bader Ginsburg that every marketer should live by. Pam also shares why continual testing and iteration are cr...