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Podcast: Lawyer Business Advantage
Episode: Better Clients, Better Fees with Bruce La Fetra
Description:
In this episode, Alay and Bruce discuss:Â
Bruce’s 40-40-20 rule.Â
Minimizing challenges early in your sales process.Â
Attracting your future best clients. Â
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Key Takeaways:Â
Your bottom clients are somebody else’s best clients. It’s not about the work, it’s about the fit. Â
Your offer is not what you do, it is what your client can do because of what you do.
The right audience is not who you can help, but who is a great fit for you.
When there’s clear alignment, there’s more trust, and clients see more imp...