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Podcast: The CMO Podcast
Episode: Raja Rajamannar (Mastercard) | Quantum Marketing
Description: Raja Rajamannar is the Chief Marketing & Communications Officer and President of Healthcare Business at Mastercard. Raja has previously been on the podcast to discuss his role as the CMO of Mastercard—and once more to talk about how his organization and team handled the early days of the COVID-19 pandemic.On today's episode, Raja talks about his new book, "Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers," which takes a look into the future of marketing and what brands can do to meet consumers there. "Quantam Marketing" is available now where all good books are sold...