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Podcast: Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Episode: BTB: Using YouTube to Drive Sales & Crafting Marketing Strategy (w/ Ali Schwanke, Simple Strat)
Description: Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreAli Schwanke, CEO of Simple Strat, shares her insights on using YouTube to demonstrate expertise and act as a continuous, silent salesperson, the necessity of an experimentation mentality in your marketing efforts, the importance of strategy before tactics, and more.