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Podcast: Arts & Ideas
Episode: How They Manipulate Our Emotions
Description: According to Madmen’s ad executive Don Draper, “what you call love was invented by guys like me… to sell nylons.” So how does advertising and gaming grab us by our emotions? Can we know when we’re being manipulated? And is there anything we can do about it? Presenter Shahidha Bari hosts a Free Thinking Festival debate at Sage Gateshead.Ad man Robert Heath worked on campaigns including the Marlboro Cowboy, Castrol GTX Liquid Engineering, and Heineken “Refreshes the Parts”. He is the author of The Hidden Power of Advertising and Seducing the Subconscious: The Psychology of Emotional I...