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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Rethink Everything You Know About Pricing & Loyalty
Description: Cactus Raazi, author of Price joins me to talk about the leverage you can gain by better understanding the power of pricing strategically. His observations about pricing to encourage and reward loyalty are highly relevant in a world that treats customers as if they are an inconvenience.
Your pricing strategy can be a powerful differentiator to help you attract, win and keep customers, but he counsels against racing to the bottom on price because of the commoditising effect it will have.
Price is mainly focused on B2C environments but we discuss the many parallels t...