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Podcast: Business Buying Strategies from The Dealmaker's Academy
Episode: Understanding motivations of buyer and seller
Description: In the latest episode of the Business Buying Strategies podcast, Jonathan Jay reveals the psychology of the buyer and seller during any negotiation for the acquisition of a business. Business acquisition negotiations are primarily a psychological game, with the party who has more information carrying an advantage. Understanding how the vendor thinks from the start of a negotiation and through the various stages of a discussion is essential to building the trust and rapport needed to ensure an open conversation. Ultimately, the goal is to discover the motivation of the seller for having t...