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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: What To Do Differently to Win in China's E-Commerce Market
Description: If you’re a brand looking for serious growth opportunities than chances are you’ve been looking at China’s dynamic consumer market.Never before has there been a market that has offered so much opportunity. 1.3 billion people, a huge rapidly increasing middle class, and e-commerce sales figures so massive that it almost sounds as if you’re making them up.While the opportunities are great, so are the challenges. If you’re entering China thinking that the same strategies that have worked brilliantly in other markets can simply be rolled out in China - you might be...