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Podcast: The Ecom Show
Episode: #46 How to Build a Diverse Customer Acquisition Strategy, an In-House Marketing Team, and an Incredibly Unique Value Proposition
Description: How to Build a Diverse Customer Acquisition Strategy, an In-House Marketing Team, and an Incredibly Unique Value PropositionRunning the marketing for an entire company is no easy task, no matter the industry. Steven Krinberg from Helix started as a one-man marketing machine outsourcing to agencies before reigning it in and building himself a fully-functioning, in-house marketing team.So what can we learn from this innovative, consumer-focused mattress brandOn this episode of The Ecom Show, our podcast host and Budai Media founder Daniel gets a chance to chat 1-on-1 with...