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Podcast: businessline's State of the Economy Podcast
Episode: From India Shining to Vikshit Bharat: How has Brand India evolved over the years
Description: In this State of the Economy podcast, anchored by businessline’s Chitra Narayanan - Shiv Shivakumar, Operating Partner, Advent International, and Prathap Suthan, Managing Partner/CCO, Bang In The Middle, look at the concept of nation branding, dissecting successful examples from around the globe, while shining a spotlight on India’s work and the untapped potential. Shiv Shivakumar highlights India’s economic, cultural, and entertainment contributions to underscore the country’s relevance on a worldwide scale. Although India has achieved progress in several areas, he believes that more can be done. With regard to India’s branding j...