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Podcast: The Pete Primeau Show
Episode: How To Win The Sale in 2024 - Brent Batterman: Episode 167
Description: In this episode, Pete sits down with Brent Batterman, a seasoned professional with over twenty years of experience in the mattress industry. Renowned for his expertise in training and leading sales teams, Brent shares insights into successfully launching new products and brands during his tenure at Mattress Firm. Notably, he pioneered the first waterfall system in collaboration with finance companies, significantly boosting approval rates and enhancing the in-store customer experience. Today, retailers worldwide continue to reap the benefits of Brent's innovative approach, making this episode a must-listen for anyone in the retail industry seeking to elevate their sales strategies.<...