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Podcast: What's Working in Ecommerce
Episode: Driving Viral Crowdfunding Success on Kickstarter for Amazon Sellers with Dylan Lam
Description: In this podcast episode, Dylan Lam, owner of Omirank, discusses the importance of diversifying sales channels for Amazon sellers, particularly through Kickstarter.  He outlines the five levels of product development and the future-proof product launch formula his company uses to help clients create viral content.  Lam also shares strategies for driving traffic to a campaign, including group infiltration and targeted ads.  He emphasizes the importance of building an email list for engagement testing and lead conversion.  The host, Eagan Heath, underscores the complexity of the...