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Podcast: Today in Digital Marketing
Episode: Manipulating Consumers with the Truth
Description: Tod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent.”Since Mondays tend to be slow days for actual marketing news, we're experimenting with these long-form interviews on Mondays. Do you like them?- YES, I like the weekly interviews on Mondays- NO, I prefer the daily-news format on Mondays📰 Get our free da...