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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP229: Tech Strategy - The Pros and Cons of All In One Platforms vs. Composable Stacks
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ABOUT THIS EPISODE:
There has been a lot of change in the ecommerce and marketing tech landscape in the last few years. Leading vendors seeking to expand market reach and increase the LTV of existing customers have broadened their feature set, resulting in trend of tech stack consolidation.
For example, Yotpo now offers loyalty / referrals / SMS / UGC / subscriptions (for Shopify), Klevu has enhanced its core search & merchandising toolkit with personalisation, product recommendations and an AI chatbot for product discovery...