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Podcast: Owner To Owner Podcast
Episode: Rob Pierce, CEO Wrays, on how Intellectual Property (IP) underpins business success.
Description: Intellectual Property isn't just for big companies. IP can make your small business more successful and more valuable.IP can be as simple as a logo, and as complex as a radical new manufacturing process.Rob PIerce is the CEO of Wrays International and an Intellectual Property (IP) expert. He breaks down IP into it's simplest form. He defines what IP is and explains why you need an IP strategy, just like you need one for marketing.A well-executed IP strategy can make a small business more profitable, more valuable and ea...