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Podcast: Scratch: CMO Interviews
Episode: CMO of USA Pickleball on marketing the fastest-growing sport in a $65Bn category
Description: Jose Moreno, the CMO of USA Pickleball, joins us in this episode to share USA Pickeball’s journey from a small governing body (with just 4-5 employees a few years ago), to now leading the charge as the fastest-growing sport in America. How did they do this? - By building a strong sense of community around the sport. Jose emphasized the importance of constant listening and adapting to authentically 'build credibility' with their player base, instead of simply dictating from the top down.The brand built credibility in the niche through strategic partnerships with brands from other in...