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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 962 – BACON – Chapter 14: Embrace the Inbox (You’ve Got Mail)
Description: One of the most recognized sounds computer lovers remember is the dial-up connection and AOL's announcement that says, “You've Got Mail!” It was like a sugar high whenever you heard that sound. Nowadays, most of us feel like we have the stabbing pain of a cavity when we hear our Outlook or Gmail inbox notification saying, “You've Got Mail!”
What changed?
The biggest difference is that many (if not most) of the emails we get today have one goal: to sell us something. Some of that is subtle, like email lists we have signed up for, while others are just blatant...