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Podcast: Let's Talk Loyalty
Episode: #525: The Bonus Awards Celebrate Loyalty Excellence in Germany and Beyond
Description: Today’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.Loyalty TV.Our guest today, Ulf Gunnar Switalski, is a loyalty expert in Germany.Ulf is the author of two books on how to use the loyalty programs from a consumer perspective, content which he also shares on his blog - Upgrade Guru.deThree years ago, Ulf founded “The Bonus Awards” focused on recognizing excellence in the loyalty industry in Germany, then he expanded these awards to recognize loyalty leaders in Belgium and Netherlands.Listen...