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Podcast: EARN THE RIGHT with Trevor Young
Episode: 192: How to build momentum for your ideas with best-selling author, Mark Schaefer
Description: At its essence, marketing today is about answering one question: “How can we be heard?”
Mark Schaefer, featured guest on this special episode of the Reputation Revolution podcast, poses the question: How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers?
He says following the old rules of digital engagement is not enough … not nearly enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day.
Mark is a world-renowned blogger, best-selli...