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Podcast: Screaming in the Cloud
Episode: Behind The Tech Event Marketing Scene With Katie Reese
Description: This episode of Screaming in the Cloud features Katie Reese, an experienced events producer at Tailscale, who walks us through the ins and outs of event marketing within the tech industry. Katie shares insights on effective swag management and event planning to create memorable experiences that drive product adoption. Additionally, Katie and Corey discuss the challenges and strategies of marketing in a post-pandemic, budget-conscious world and explore how remote-first companies have adapted to these changes.Show Highlights:Â 00:00 - Intro00:19 - Welcome Katie Reese, discussing life in sunny Mexico City and her work at Tailscale