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Podcast: Product Bakery – The Product Management, UX & Design Podcast
Episode: #40 Case study: Optimizing churn for a product at scale - with Mathias Kluge
Description: This is the first case study where the Product Bakers made a deep-dive into a real-world project with Product Lead Mathias Kluge. Mathias shared how he and his team identified churn reasons and the process of finding solutions.Â
Besides reducing churn by over 40%, Mathias faced also many challenges and made a lot of learnings which are shares in this episode.
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Table of content:
00:30 - Intro Mathias Kluge (Matze)
03:05 - From Product Design to Product Management
03:55 - When to start looking at churn
06:35 - Defining, gathering, and analyzing data
11:25 - Creating hypothesis with yo...