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Podcast: Product Bakery – The Product Management, UX & Design Podcast
Episode: #35 Customer journey mapping to get the big picture
Description: The topic of user story mapping has been discussed many times recently. In this episode, the product bakers focused on the counterpart: customer journey mapping. Alex shares his experience and discussed with Christian when and how you should start working with a customer journey map. As always, Christian also tried to better understand how you can combine customer journey and user story mapping.
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Table of content:
00:30 - Intro by Christian
01:10 - What is customer journey mapping about?
04:00 - Structuring a journey map
05:45 - When to map out a customers journey
07:20 - Customer journey map v...