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Podcast: Product Bakery – The Product Management, UX & Design Podcast
Episode: #31 Researching customer problems - with Cindy Alvarez, Director Customer Research @Github
Description: After studying psychology in the late '90s, Cindy started her product, research, and design career. She has lead many Product, Design, and Research Teams over the last decades. Next to that she wrote and published the book Lean Customer Development.Â
Cindy speaks in this episode, about how to best do customer research. She shares very practical examples of how to understand customer problems without interviews, and best practices to understand what customers really want and need. One of her key messages is that asking questions is not only important for customers, it also helps inside companies t...