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Podcast: Product Bakery – The Product Management, UX & Design Podcast
Episode: #18 Brand & product building don't compete with each other! - with Laura Busche @Author of Lean Branding
Description: Branding plays a key role in every kind of business. Laura Busche's passion for marketing and brand strategy started in 2008. Since then she focused a lot on working and learning everything about brands until 2013 when she published her amazing book "Lean Branding" as part of the Lean Series from O'Reilly.Â
Laura consulted Alex and Christian for almost one hour about building up the Product Bakery brand and community. She shared how to use a storyboard to define the brand values and target audience. Â
Table of content:
0:28 - Episode summary
0:59 - Intro Laura Busche & her boo...