Want to create an interactive transcript for this episode?
Podcast: Product Bakery – The Product Management, UX & Design Podcast
Episode: #14 Defining the right pricing for SaaS products - with Markus Hafellner @Bitmovin
Description: SaaS products are Markus Hafellner passion. Next to his experience as a Product Manager, he worked many years in the tech industry as a developer & CTO. In his current challenge at Bitmovin, he focuses a lot on defining and developing a good pricing strategy.
Markus shares how the company introduced a big pricing change and the thoughts, planning, and approach behind it as well as great tips how to align with stakeholders and getting the buy-in from the C-Level/Top Management.
Table of content:
0:30 - Intro Markus Haffelner & Bitmovin
4:50 - The challenges of d...