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Podcast: Product Bakery – The Product Management, UX & Design Podcast
Episode: #9 User research can be fast & easy - with Nikki Anderson @Zalando
Description: With a master's degree in psychology and many years of experience as a User Researcher, Nikki Anderson moved in 2018 from New York to Berlin. She works currently as User Research Lead at Zalando as well as her own startup the user research academy.
Nikki shares the basics of qualitative user research to be able to get started with it in a fast and effective fashion. Next to that, she talks about when a company should start doing user research and at which point it's worth thinking of hiring a researcher.
Table of content
0:30 - Int...