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Podcast: My Worst Investment Ever Podcast
Episode: Kunal Chandiramani – Do Not Pay For Media Coverage
Description: BIO: Kunal Naresh Chandiramani is an Internet entrepreneur, inventor, and best-selling author. He is the founder and CEO of KStar and subsidiaries and host of dToks.STORY: Kunal was launching a new venture, so he paid for media coverage with the hopes of getting thousands of customers. His ROI was horrible.LEARNING: Do not pay for media coverage; instead, attract customers organically. Media coverage does not guarantee sales. “Build a business that the media wants to cover, instead of being the business that wants to be covered.”Kunal Chandiramani...