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Podcast: Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Episode: Mike Michalowicz and How to Fix This Next – What You Need To Succeed
Description: Mo asks Mike Michalowicz: Why do you have to start with sales? Sales create cash for a business. We usually start a business to create financial freedom, and to get there we need sales, but sales are not sufficient in themselves. They are the foundation to the Business Hierarchy of Needs. If you realize and feel that your offering is superior to your competitor's, then you have an obligation to sell it. If your prospect goes with the competitor, they are getting an inferior offering. Making your clients aware of your offer and putting it in front of...